The search monopoly of Google is threatened by new search engines. And they are not MSN or Yahoo or Baidu or whatever. As a matter of fact, they might not even be search engines. The best terminology to describe these new search platforms could be “search aggregators”. Of course they will not provide any search results on their own, but the ones that do provide search results now, might go in the background, like the olden days when you had the Inktomis and Googles of the world providing back end.

As more and more people are relying on folksonomy, blog authority searches, videos and photos and what not, they are also looking for solutions that could give them the search results from all these services in one go.

One good example is this- a service called keyboardr.com. Recommended to make a search on the site. Coolness. Watch the demo video here:

keyboardr.com from Julius Eckert on Vimeo.
Please give 5 seconds for video to load.

I know you would wonder what happened to semantic search? Well the thing with digital marketing agencies is that we hype up many things at the germination stage. So much so that by the time they are launched in the market, they already seem yesterday’s technology. Semantic search (and semantic web) in the true sense of the word, still has sometime before it hits your computer.

Till then, this is a more reasonable, scalable adn immediate option available to the surfers and the marketers alike.

What do you think?