how to download adobe after effects cs6 32 bit
vmware workstation 7.1.3 for windows
aimersoft video converter ultimate for mac 3.6.1
adobe dreamweaver cs5 tutorial pdf download
sony sound forge 10 basics
sony vegas movie studio hd platinum 11 descargar gratis
zonealarm pro 8 download
adobe creative suite 6 design standard student and teacher edition trial
adobe photoshop elements 9 oder 10
how to insert page number in adobe indesign cs3
buy adobe acrobat xi pro download
microsoft windows 8 pro pack addon
autodesk revit 2015 operating system unsupported
adobe premiere pro cs6 plug in free
eyeon fusion 6.4 manual
tuneup utilities 2008 ver.7.0.8008 download
adobe after effects cs5 download full version 32 bit
adobe dreamweaver cs5.5 manual
adobe indesign cs4 mac gratis
adobe photoshop cs3 extended effects
adobe illustrator cs4 mac 1 link
adobe illustrator cs4 video tutorials for beginners
adobe creative suite 4 master collection key
coreldraw technical suite x6 traduo
microsoft visual studio 2012 ultimate 32bit price
pixelmator mac espaol
licencia adobe after effects cs5.5
snagit 11 download link
sony dvd architect pro 6 key
pinnacle studio 16 ultimate rar
descargar adobe indesign cs6 gratis para mac
corel digital studio 2010 activator
adobe after effects cs6 initializing media core
average time to learn spanish using rosetta stone
please insert microsoft visual studio 2010 professional disk 1 now
microsoft windows 8.1 professional with update 3264bit englishunited kingdom
microsoft expression studio 4 ultimate download
microsoft office for mac home and business 2011 student discount
microsoft office home and student 2013 rt download
coreldraw graphics suite x5 demo
adobe indesign cs4 installer
adobe creative suite 6 master collection vs design and web premium
adobe indesign cc 9.0 download
corel draw 11 mac os x lion
adobe photoshop elements 10 user guide download
camtasia studio 8 key and name 2013
microsoft visual studio 2010 ultimate 32bit english download
parallels desktop 9 for mac amazon
vmware workstation 6.5 7
acdsee pro 3 espaol gratis
adobe creative suite 6 cs6 design standard for mac
microsoft office enterprise 2007 key kostenlos
boris red 5 vegas
adobe photoshop elements 8 iso password
quarkxpress 8 and mountain lion
qual o numero de serie do adobe dreamweaver cs6
valid product key for microsoft office 2007 enterprise edition
microsoft windows 8.1 64bit fi dvd oem
autodesk inventor 2015 pdf
codigo validacion quarkxpress 8 mac
microsoft windows 8.1 pro kopen
adobe captivate 5 right click
how to get parallels desktop 9 for mac free
adobe premiere pro cs4 portable softonic
microsoft windows 8 enterprise iso
adobe illustrator cs4 4sh
adobe audition cs6 mac plugins
adobe flash professional cs5 tutorial espaol
corelcad 2013 mac os x
eset smart security 6 setting protection password
adobe premiere pro cs5.5 32 bit download
microsoft visio professional 2013 sp1
sage act premium 2012 tutorial
microsoft windows 8 dvd player
microsoft office professional plus 2007 gratis download
autodesk revit 2015 product key
corel paintshop pro x5 3d
microsoft powerpoint 2013 gezginler indir
microsoft outlook 2013 download portugues
adobe premiere pro cs4 1080p
how to get adobe dreamweaver cs3 for free
quarkxpress 10 trial download
nero 8 ultra edition letlts
eset smart security 5 password username
adobe premiere pro cs4 youtube
adobe captivate 3 help
corel windvd pro 11 ul.to
descargar microsoft office 2007 professional plus gratis en espaol
word 2010 for dummies review
adobe premiere pro cc trial version
pinnacle studio 15 hd ultimate collection.rar
coreldraw graphics suite x5 trke yama indir
aurora media workshop v3.4.28
boris red 5 manual pdf
adobe indesign cs5 classroom in a book cd files
how to install adobe flash professional cs5
microsoft office for mac home and student 2011 family pack free
download a free trial of adobe flash professional cs6
quanto costa adobe premiere pro cs3
microsoft visual studio 2008 professional license
microsoft office for mac home and student 2011 download
download microsoft office 2013 professional plus 2013 32 bit
adobe acrobat 9 pro extended english franais deutsch
corel videostudio pro x6 update
adobe premiere pro cs5 classroom in a book files
vmware workstation 8 windows 8 error
microsoft office access 2007 features
adobe illustrator cs5 for sale
adobe dreamweaver cs4 para windows 7
portable microsoft office professional edition 2003 sp3 espaol 1 link
corel videostudio pro x3 review download
adobe acrobat 3d 8
fl studio 8 xxl producer edition v8.0.0 final
microsoft office word 2007 gratis download deutsch
adobe after effects cs6 optical flares
microsoft windows 8.1 language pack x86 multi dvd iso
adobe captivate 5 tutorial youtube
adobe indesign cs5 plugin update
microsoft office 2007 professional letter template
descargar adobe illustrator cs4 gratis para mac
tutorial avanzado de sony vegas pro 11
boris red 5 language
adobe premiere pro cs4 supported video formats
microsoft streets and trips 2013 release date
microsoft streets trips 2013 download
microsoft office enterprise 2007 error 1719
microsoft project professional 2013 viewer
the adobe photoshop cs6 book for digital photographers 2012
parallels desktop 7 mac lion
ashampoo clipfinder hd letlts
microsoft office professional plus 2013 custom install
adobe indesign cs5 gratis en espaol
adobe photoshop elements 6 features
adobe after effects cs5 adobe tv
nero 11 platinum full 2012
adobe creative suite 5.5 design standard student teacher version pc
photoshop cs5 allinone for dummies 2010 malestrom.pdf
nik software dfine 2.0 chomikuj
microsoft office professional edition 2003 sp3 pl portable
adobe captivate 5.5 download windows
adobe premiere elements 9 upgrade
microsoft windows 8 download demo
vmware workstation 10 unlocker osx
microsoft word 2013 show ruler
kljuc za microsoft office standard 2007
quarkxpress 8 production tricks and experts tips
adobe creative suite 5.5 master collection cs5.5 mac
how to download adobe dreamweaver cs6 for free
adobe photoshop lightroom 2.0 download
adobe photoshop elements 10 tutorial for beginners
adobe pagemaker 7.0 for mac
adobe indesign cs6 64 bit dll
microsoft office for mac home and student 2011 pacchetto italiano 1 installazione
Home » Advertising, Events, Ideas, singapore, start up

How to sponsor an event with low cost and high engagement

11 February 2013 One Comment

Really- time flies.

And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.

First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.

The business is new to us and we are crossing the river by feeling the stones. No real damage there. Except for the fact that progress is slow and learnings are slow- but we also get to learn and get fundamentals strong. We also have a unique – an-almost-outsider’s-view of looking at media publishing and that is hopefully refreshing for the users and potential advertisers.

So the next few months will obviously have focus on product (lots of exciting things in the pipeline) but also a renewed focus on marketing and partnerships.

On partnerships, we have got feelers from some really big brands in the business, and we are open to anyone and everyone in the ‘Parents and Kids together’ ecosystem. The Whiz Times is a platform open to all to plug-in their regular content to us.

On marketing- apart from our regular digital marketing activities, an interesting thing happened recently.

TheWhizTimes_GIIS-Sponsorship_QuizWinners_Joy

The Global Indian International School, East Coast, Singapore, got in touch with us on whether we wanted to be a part of an international event they came up with, called ‘Innovation in Education’.  It was a great chance to meet educators, moms, dads and kids and get first hand feedback. Plus also get users registered on to The Whiz Times.

We had just about 4 days to go and we had pretty much no merchandise (banners, posters, the works…). Plus there was no use getting an exhibit without engaging the visitors.

Forget getting registrations or feedback, just getting people’s attention would be tough. And, since it was an event with a theme focused around ‘innovation’ we wanted to cut through the clutter and be a little innovative. We had the very basic exhibition by the way. The lowest cost one. And we were nested INSIDE a classroom.

But there was an opportunity, something new to do, get in the face of potential customers and we grabbed the opportunity.

We had a concept. The thought was- since The Whiz Times is about, well, Whiz people and getting to Know your world. There’s so much happening! why not make that as a premise for engagement?

So we had the ‘Flash Whiz Quiz’. We had about 5 hours display time. We got a few posters printed announcing a Flash Whiz Quiz every hour! People could come, register on the spot (and an opt-in registration to the site) and participate in a Flash Whiz Quiz. All the answers could be found on The Whiz Times.

So if you knew there was a Quiz in the next hour or so, you could look around on The Whiz Times, maybe just the Quiz section – and read up on a few stories. More importantly, it hammered the concept – and you could use the site again when you went back home.

Further, we printed certificates of participation and certificates of winners. Every participant would get a certified ‘The Whiz Times’ certificate of participation. The Winners would get A special winners certificates PLUS gift vouchers from a bookstore. Not really high value, but something the kids would love (and they did!)

So- all in all, a low cost, high engagement affair. I had anticipated 5 quizzes with about 20 odd participants- but we ended up having about 35 active participants- who actually participated in the quiz- and many pulled their friends, actively campaigning for us (it was a carnival type environment). We had some registrations on the site, interaction with parents and overall, a lot of happy people.

Get a glimpse of the event in pictures

TheWhizTimes_GIIS-Sponsorship_QuizDiscussions

Whiz Kids in deep thought

Darth Vader_TheWhizTimes_GIIS-Sponsorship

May the force be with the Whiz Quizzers

TheWhizTimes_GIIS-Sponsorship_QuizWinners4

Certificates, Gift vouchers and kudos. It doesn’t get any better!