Comments on: Why GRPs cannot hit the G-Spot of Digital Marketing and Advertising http://chasingthestorm.com/grp-online-marketing-digital-advertising-media/ Original content, Real opinions. Sat, 28 Jan 2012 12:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nachiket http://chasingthestorm.com/grp-online-marketing-digital-advertising-media/comment-page-1/#comment-1177 Nachiket Wed, 26 Aug 2009 11:34:32 +0000 http://chasingthestorm.com/?p=1348#comment-1177 Couldn't agree more! GRP is a function of measuring R & F...yes...it is universally accepted measure of success of a campaign. But lets face it...internet can not can not give you the kind of reach TV provides...at least in Indian context. Every media has its unique characteristics and can play different roles in a media plan. And internet can't be used as a reach media. We must stick to its competency which is engagement, information, instant feedback mechanism, CRM, leads, sales et al. And success of a campaign should be measured against it and a system needs to be developed around it and not GRPs. Regds, Nachiket Couldn’t agree more! GRP is a function of measuring R & F…yes…it is universally accepted measure of success of a campaign. But lets face it…internet can not can not give you the kind of reach TV provides…at least in Indian context. Every media has its unique characteristics and can play different roles in a media plan.
And internet can’t be used as a reach media. We must stick to its competency which is engagement, information, instant feedback mechanism, CRM, leads, sales et al. And success of a campaign should be measured against it and a system needs to be developed around it and not GRPs.

Regds,
Nachiket

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