Infographic- PayTV trends in APAC
APAC is not only the most populous region in the world, it is also the region with dominant internet population and television penetration.
It might perhaps even be the most diverse region when it comes to advertising mediums. Right from camel backs to auto rickshaws to an increasingly sophisticated digital TV market, this region is an awesome playground for both media consumers and marketers alike.
Festival of Media Asia 2014, a solid event that brings together media stakeholders from all around the world, has recently tried to highlight a media trend using an infographic. The infographic gives an easy, visual peek into an oncoming Pay TV boom. China, Japan and India are leading the boom and will perhaps continue to speed up along this path.
I would love to see a similar chart for IPTV in future, with the impending high speed digital broadband and Smart TV boom. But for now, here is the infographic:
(Click to enlarge)
Alongside, if you are interested in attending the Festival and you are a friend of Chasing The Storm, you need not pay the full price. The festival organizers have extended a 10% discount to friends of Chasing The Storm.
To avail, use the following URL: http://www.festivalofmedia.
and add the coupon code: sha10bl10
Enjoy and see you at the Festival.