binary option prediction char sitemap
u7 binary options sitemap
does after hours trading affect options sitemap
trading binary options wiki sitemap
binary options trading is it re sitemap
youtube option trading strategies sitemap
50 hnliche websites zu binary options dede sitemap
binary options is not a form of gambling sitemap
good price binary options trading canada best price sale sitemap
daily binary options review january 30 2014 sitemap
algorithmic trading systems a multifaceted view of adoption sitemap
binary trading for a living sitemap
binary option germain adria sitemap
60 second binary options char sitemap
gs options trading sitemap
making easy profits through trading with banc de binary sitemap
binary option strategies spread sitemap
options quantum binary signals subscription sitemap
bid ask options trading sitemap
optionmonster paper trading sitemap
option trading in the philippines sitemap
binary trade option review strategies sitemap
tag archives binary option malaysia sitemap
how to win in binary options v sitemap
binary options trading fxcm sitemap
binary options charts charts for trading sitemap
sane fx binary options new flagship trading system sitemap
how to make money fast with binary options sitemap
binre options versteuern sitemap
learn binary options strategies sitemap
binary option system analysis sitemap
download index binary option banker 11 pro 2014 sitemap
best us binary options trade sitemap
binary option bad sitemap
crisis in cyprus banks cartoon by binary options follow sitemap
binary options australia broke sitemap
heating oil options trading sitemap
what is binary options for dummies sitemap
learn the basics of binary trading sitemap
forex binary options trading 2014 sitemap
forex or binary option sitemap
binary options trading with stock pair platform sitemap
is binary options trading gambling sai nath sitemap
intraday nifty options trading sitemap
books on option trading strategies sitemap
binary option methods cell biol sitemap
stock option trading volume sitemap
winning binary options money management sitemap
60 sec binary option signa sitemap
options trading small lot course sitemap
how does binary trading wo sitemap
ptbinary options tradingbiz sitemap
online options trading australia sitemap
how to make money from home with binary trading sitemap
how our binary options signals service works sitemap
day 5 of binary options replicator and info on trading strategy sitemap
why pesticide is the last option in pest management strategies sitemap
best online investing options sitemap
the binary options riddle gambling or investing sitemap
the best binary trading system sitemap
banc de binary pioneers in options sitemap
binary options china opens largest private gold vault sitemap
why i quit binary options sitemap
options trading workshop sitemap
blogger binary options sitemap
regulated binary optionplatformsonline sitemap
redwood binary options multi sitemap
5 minute binary options indicat sitemap
whois record for binary options onlinenet sitemap
covered call option writing strategies sitemap
profit in 60 seconds reviews with this fx sitemap
best options trading for beginners sitemap
binary option system 88 sitemap
avis binary speedbot robot option binaire sitemap
the basics on binary options sitemap
key areas to opt for the appropriate binary options sitemap
best paid binary options signal provider sitemap
binary options 260 to 22134 in 4 days live account sitemap
wie man mit eztradera binary option platfrom handel sitemap
binre optionen broker vergleich sitemap
trade binary options canada review trading qqqq sitemap
binary options robot windows 7 free download windows 7 robot windows 7 sitemap
binary options news may 1 2014 sitemap
binary options trading jobs in luxembourg sitemap
how to trade aapl mini options sitemap
trading options at expiration download sitemap
liberty reserve accepted binary options brokers sitemap
how to win in binary options signa sitemap
future and options trading tutorial sitemap
scottrade options form sitemap
option compare database binary sitemap
how to win in binary options no minimum depos sitemap
binary option software reviews sitemap
options trading message board review binary free trial sitemap
banc de binary binary options sitemap
options trading news today sitemap
binary options trading no minimum deposit sitemap
how to win in binary options xp mark sitemap
binary option 5 minute strategy system how to win sitemap
binary option methodist colle sitemap
a simple binary options strategy sitemap
housing options made easy sacramento sitemap
automated stock options trading sitemap
binary options brokers south africa sitemap
tag archives quick trade binary options sitemap
options trading programs sitemap
buy binary stocktrading reviewsmidgrade shopping sitemap
follow binary options pro signals for amazing payouts sitemap
binary options trading system upto 90 accuracy related search terms sitemap
testing option strategies with simulations sitemap
binary options broker sca sitemap
25 5min binary options strategy high low stochastic cross alert sitemap
chevron 401k investment options sitemap
free binary options trade signals sitemap
mayfair choices review minimal deposit binary options broker sitemap
binary options allowed in usa sitemap
binary options testimonial newsletter updates sitemap
binary options trading how to review best broker europe sitemap
the unique offer of binary options trading sitemap
best uk options brokers sitemap
binary option system boot failure sitemap
binary options trading system jobs in saudi arabia sitemap
Home » Advertising, social media, web 2.0

Five Great Social Media Campaigns in 2012/2013

5 May 2013 No Comment

With the best laptops now boasting HD screens and bundles of processing power, and smartphones boasting multimedia capabilities that were practically unthinkable a little over a decade ago, it’s no surprise that social media campaigns have moved well beyond the now obligatory Facebook and Twitter pages to encompass some of the most exciting and innovative advertising around. With this in mind, here, in no particular order, are some of the standouts of 2012, as well as some of the best campaigns to have emerged so far in 2013.


  • Dodge Dart Registry – January 2013

It’s always going to be tough generating excitement for a new car launch. Kudos then to Dodge for not just adopting the usual strategy of lots of dynamic, long exposure shots of shiny cars flying through deserted city streets, but rather launching the Dodge Dart Registry. This website allowed potential purchasers to create a registry entry for the car and then contact their friends via social media for contributions to the cost. These contributions could be for any amount, from a couple of dollars to the cost of the entire car if you had some very generous parents or relatives. With 6,000 people having already created registry entries on the site, and Dodge having garnered substantial press attention, it’s a strategy that paid off in spades. The Dodge Dart campaign was simple, effective and useful; how much advertising can you say that about?


  • Cadbury’s Giant Thumb – January 2012

How do you celebrate getting a million likes on Facebook, a cake seems a bit pathetic while a full-blown parade down the street might seem a bit self-important. For Cadbury, the solution was obvious – they’d build a gigantic Facebook thumb out of chocolate, and livestream the whole construction process. They did this in 48 hours and using 3 tonnes of chocolate. Moreover, the thumb was constructed in a room decorated with messages of support from its Facebook fans, and the build team was on Twitter and Facebook throughout to respond to comments and queries, making the build a truly social one. This stunt was an appropriately heavyweight success for Cadbury, earning the company 40,000 new Facebook fans and entailing over 350,000 interactions.


  • TNT Belgium’s A Dramatic Surprise on a Quiet Square – April 2012

This one is frankly genius. To launch the premium TNT channel in Belgium, the station hit upon of those fantastic ideas that’s brilliant and yet blindingly obvious in retrospect. In trying to bring people to the drama in their living room, they would first bring the drama to the people. Consequently, a button was set up in a Flemish town square, with the label “push to add drama”. When the button was pushed, all hell broke loose, with a series of staged incidents unfolding including a fight, a shootout, an abduction and, perhaps most bizarrely some American football players, all with the poor sap who pressed the button standing slack-jawed in the middle of the square. And then, just as all the action has died down, a banner is unveiled from the top of a nearby building – ‘TNT: your daily dose of drama’. Simple, genius advertising that’s so far racked up 44 million hits on YouTube.


  • One Small Tweet (John F. Kennedy Library and Musuem) – October 2012

There’s something fitting about Twitter being used to celebrate the moon landings, a medium of mass communication celebrating one of the world’s first global media events. Dreamt up by the John F. Kennedy Library and Museum, the One Small Tweet Campaign was beautiful in its simplicity, every tweet hashtagged #onesmalltweet would represent 100 miles on the epic journey, with the aim of reaching the 238,900 mile distance between the earth and the moon. A dedicated website kept track of the tweets and virtual distance covered, and messages of support poured in from all over the world, ensuring the target was met easily and a truly landmark achievement was fittingly commemorated.


  • Oreo’s Super Bowl Tweet – February 2013

Sometimes, social media campaigns are epic undertakings, planned with all the precision of their military namesakes and entailing hundreds of hours from work from dedicated employees. Sometimes however, they can be as simple as a tweet and a picture, sent at the right time and then heard around the world. This was the case with Oreo at the Super Bowl. During the blackout that left networks scrambling to fill time and sponsors scratching their heads, Oreo simply tweeted an ad showing an Oreo on a dark background with the slogan “you can still dunk in the dark”. The whole process took a matter of minutes, with Oreo executives and the company’s ad agency 360l already watching the game in a so-called “war room”. Over 16,000 retweets and acres of positive press from the likes of The Washington Post and The Wall Street Journal later, and Oreo had effortlessly stolen the thunder of the Super Bowl sponsors and proved the value of timely tweeting.



External sources