Creating real value through content
Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question really to ask is what kind of content could be provided- that renders itself to the medium, is engaging and not just a transposition of print or TV.
But there are other businesses shutting down. Recently, Ongo- a site based on aggregating content from various premium content publishers and selling them off for a fee- shut down. Forcing speculation over content based subscription models.
The truth is – the value of Ongo was in aggregation of content – not creating content. A little like Flipboard.
Now, there is indeed value in aggregation- but not as much as the value in creating fresh, unique engaging content.
Good content rules. It is the “Social Object” , the germSeed. It gets shared, provides context and the oil that greases the Internet.
There is value and a lot of business sense in creating high quality, engaging, real content- it does not scale fast- but the value is really in the quality and not quantity.
The second good thing is- advertisers like quality content and are willing to pay for being in a quality environment. Most importantly, they themselves understand the value of quality content creation, and are investing in this area.
Content is coming of age. Or maybe a full circle.