Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while the …

With the best laptops now boasting HD screens and bundles of processing power, and smartphones boasting multimedia capabilities that were practically unthinkable a little over a decade ago, it’s no surprise that social media campaigns have moved well beyond the now obligatory Facebook and Twitter pages to encompass some of the most exciting and innovative advertising around. With this in mind, here, in no particular order, are some of the standouts of 2012, as well as some of the best campaigns to have emerged so far in 2013.
 

Dodge Dart Registry …

Can Social Networking Prevent the Spread of Illness?
Social media has a plethora of uses. New laptops (especially those using Windows 8), tablets, and mobile phones can all be used to keep tabs on friends living abroad, share photos of big moments, and forecast sickness. Forecast sickness?! Yes, the next time your son or daughter catches a cold or displays the early symptoms of influenza, instead of keeping them quarantined in the house, simply get online and see where outbreaks of the viruses are occurring and plan accordingly.
Flickr User xlivexalivex
 
The aptly …

 
We recently engaged with the media (and blogging community) via an extremely innovative  manner. We probably did pique the interest of some awesome media folks with that approach. More on the approach in another post- though just wanted to let everyone know that The Whiz Times has been covered on various digital media platforms:
Prominent Industry leading Digital media/marketing publications:
http://marketing-interactive.com/news/36155
http://www.digitalmarket.asia/2012/10/kids-can-read-all-about-it-in-thewhiztimes-com/
http://www.campaignasia.com/Article/319886,global-online-news-and-edutainment-platform-for-kids-launches.aspx
And on a few blogs:
http://mhisham.org/2012/10/19/the-whiztimes-launches/
http://atomthought.com/2012/10/how-an-internet-start-up-is-marketing-itself-to-the-media/
These  are a few that we monitored, and hopefully, there will be a few more this week.
Next thing we will focus on – is building applications (we are …

What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Some marketing initiatives from government aided institutions in Singapore