All the four videos including the latest from Do you know Digital Media Trends series

Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)

Podcast from my talk at the Social Networking World Forum Asia held in Singapore

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

Understanding the importance of how things work on a platform could prove to have a substantial impact on your marketing on that channel- a good video. Watch.

Video Explaining the Diffusion of content in a Social Network

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Chris Anderson delivering  a talk on the theme of his latest book ‘Free’ courtsey ZDNet.
Chris Anderson, author of “Free: The Future of a Radical Price,” discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies–ones of status, time, information and more–and the trick is to get people to trade their money for one of them
I will probably post on his most famous and of course more ground breaking book …

Probably my first book review on ChasingTheStorm and an apt way to start a category considering this blog is also about Ideas and memes. Reviewing The Idea Book By Fredrik Haren.

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

May 13th. The day when Brand management as a science was born. And that made me think of whether today’s marketing services/advertising/media/PR industry is treading the right path- and some questions/observations from me. Do you have the same questions?

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…