A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

What makes some people ‘successful’ and others not so much? What are the elements that contribute to being recognized, being well-off and achieving desired objectives?

My first book. Help me with the cover.

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

I’m sure you must have heard the story of the Little Red Hen. Here is a modern version.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

A (not so) simple mantra of the marketing agency of the future

All the four videos including the latest from Do you know Digital Media Trends series

Grow, subvert or Kill. It is the survival of the fastest in the Internet ecosystem of today.

Part 2 of A few issues that I think will change the the way things work- across the globe.

Chris Anderson delivering  a talk on the theme of his latest book ‘Free’ courtsey ZDNet.
Chris Anderson, author of “Free: The Future of a Radical Price,” discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies–ones of status, time, information and more–and the trick is to get people to trade their money for one of them
I will probably post on his most famous and of course more ground breaking book …