Articles in the Thought Hack Category
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This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.
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Books, Digital Media trends, Thought Hack, video »
Chris Anderson delivering a talk on the theme of his latest book ‘Free’ courtsey ZDNet.
Chris Anderson, author of “Free: The Future of a Radical Price,” discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies–ones of status, time, information and more–and the trick is to get people to trade their money for one of them
I will probably post on his most famous and of course more ground breaking book …