I’m sure you must have heard the story of the Little Red Hen. Here is a modern version.

In part 4 of this 4 part video brainstorm, we discuss how to market a start up.

In Part3 of this 4 part series, we discuss the funding story- and whether downloadable apps are better

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

It is not just a review of a good book on Google founders- it has something about me as well.

Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)

Podcast from my talk at the Social Networking World Forum Asia held in Singapore

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

Grow, subvert or Kill. It is the survival of the fastest in the Internet ecosystem of today.

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

A critique on one of the very popular talks by Seth Godin.

Probably my first book review on ChasingTheStorm and an apt way to start a category considering this blog is also about Ideas and memes. Reviewing The Idea Book By Fredrik Haren.

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves