Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while the …

With the best laptops now boasting HD screens and bundles of processing power, and smartphones boasting multimedia capabilities that were practically unthinkable a little over a decade ago, it’s no surprise that social media campaigns have moved well beyond the now obligatory Facebook and Twitter pages to encompass some of the most exciting and innovative advertising around. With this in mind, here, in no particular order, are some of the standouts of 2012, as well as some of the best campaigns to have emerged so far in 2013.
 

Dodge Dart Registry …

Can Social Networking Prevent the Spread of Illness?
Social media has a plethora of uses. New laptops (especially those using Windows 8), tablets, and mobile phones can all be used to keep tabs on friends living abroad, share photos of big moments, and forecast sickness. Forecast sickness?! Yes, the next time your son or daughter catches a cold or displays the early symptoms of influenza, instead of keeping them quarantined in the house, simply get online and see where outbreaks of the viruses are occurring and plan accordingly.
Flickr User xlivexalivex
 
The aptly …

Not a novelty anymore to know that the Internet has powered many revolutionary changes in the physical world.
But this infographic below does a pretty job of it- highlighting some of the major events impacted by communications on the world and the sheer speed and scale of information exchange.
When we started The Whiz Times, the idea, apart from giving a child and family friendly intelligent platform was also to include young people, kids in getting the right information through the right channels.
We have seen many of these changes impacting families and …

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Dumb, Deadend sale OR Diagnostic marketing? I have had many real life experiences where business got impacted through Diagnostics than just “closing the deal” Explaining the Decipher-> Validate->Act->Close paradigm

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.