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[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …

Asia, Events, singapore »

[23 Feb 2014 | No Comment | ]
Infographic- PayTV trends in APAC

APAC is not only the most populous region in the world, it is also the region with dominant internet population and television penetration.
It might perhaps even be the most diverse region when it comes to advertising mediums. Right from camel backs to auto rickshaws to an increasingly sophisticated digital TV market, this region is an awesome playground for both media consumers and marketers alike.
Festival of Media Asia 2014, a solid event that brings together media stakeholders from all around the world, has recently tried to highlight a media trend using …

Asia, Events, singapore »

[11 Feb 2014 | One Comment | ]
Festival of Media Asia Pacific 2014

Festival of Media Asia Pacific 2014
How time flies. It’s back again.
It seems last year’s event only just happened.
And it’s already back- third year in a row. The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific is back for its third year. This year, it takes place from 16-18 March 2014 at the Capella Singapore. So the usual suspects from the media fraternity- media owners, agencies and brands are all going to be there for three days of networking, celebration and inspiring speaker sessions.
You …

Advertising, singapore »

[8 Oct 2013 | No Comment | ]

Intelligent, action packed and full of thrills.
Just the way I want my shows to be.
And AXN Asia is bringing a show that seems to pack all of those.
The Blacklist.
The Blacklist stars James Spader (Pretty in Pink, Stargate and Crash fame), Megan Boone and Harry Lennix.
The story revolves around the world’s most wanted criminal, Raymond Reddington. Reddington mysteriously turns himself in to the authorities and offers to give up everyone he has ever worked with. His only condition is that he will only work with a newly minted FBI agent with whom …

Asia, Digital Media trends, online marketing, search engine marketing, singapore »

[13 Sep 2013 | No Comment | ]

 
Chasing The Storm have been associated with SES since 3 years now.  This year too, Chasing The Storm are one of the media partners- so here are some details about SES Singapore 2013
SES Singapore 2013 3rd annual conference is being held in Singapore from 2-4 December 2013.
The SES Singapore conference is the annual conference that sees over 300 digital marketing and advertising professionals attending and mingling. Of course there is keeping up with the latest marketing trends, best practices, new technologies and, yes- quite importantly, hear practical tips on utilizing …

Advertising, Asia, Digital Media trends, Events, Inspiration, singapore »

[7 Mar 2013 | 2 Comments | ]

What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Asia, Digital Media trends, Events, online media, singapore, start up, venture capital »

[27 Feb 2013 | No Comment | ]

Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

Advertising, Events, Ideas, singapore, start up »

[11 Feb 2013 | One Comment | ]
How to sponsor an event with low cost and high engagement

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

Ideas, Inspiration, singapore, start up, venture capital »

[1 Mar 2012 | 2 Comments | ]

1st March 2012, Biopolois, Singapore.
The demo Asia event.
Attending an event after the longest time- and it had to be this. special thanks to Rice Communications for the invite)
A chance to meet up with the right people within the start up circle in the region. A chance to get inspired and a chance to understand what goes on within these circles.
The more people you meet, the luckier you get: says Benjamin Ng: one of the pioneers of Demo Asia as I write making almost on cue to my last paragraph.
I started …

Asia, BrainStorm, Digital Media trends, Emerging Technologies, singapore »

[17 Jan 2011 | One Comment | ]

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

Digital Media trends, Inspiration, online marketing, online media, singapore, social media, start up »

[5 Jan 2011 | One Comment | ]
The Change Agent

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.