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Articles in the singapore Category

Asia, BrainStorm, Digital Media trends, Emerging Technologies, singapore »

[17 Jan 2011 | One Comment | ]

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

Digital Media trends, Inspiration, online marketing, online media, singapore, social media, start up »

[5 Jan 2011 | One Comment | ]
The Change Agent

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | One Comment | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, web 2.0 »

[22 Sep 2010 | No Comment | ]
Social Media World Forum Asia- My ‘Chairman’s introduction’ article

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore »

[3 Jun 2010 | No Comment | ]

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Asia, Digital Media trends, Events, mobile marketing, online marketing, online media, singapore, social media »

[12 May 2010 | No Comment | ]
Chairing a day at the Social Networking World Forum Asia

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Advertising, Asia, Digital Media trends, GermFeed, microinfluencer, online marketing, online media, singapore, social media, web 2.0 »

[20 Feb 2010 | 5 Comments | ]
Singapore Government Social Media Initiatives

Some marketing initiatives from government aided institutions in Singapore

Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, microinfluencer, mobile marketing, online marketing, online media, singapore, social media »

[3 Feb 2010 | One Comment | ]
And the winner is…

We decided the winner of the Final cover layout design. And the winner is…

Asia, Digital Media trends, Events, microinfluencer, singapore »

[2 Feb 2010 | No Comment | ]

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers