Articles in the singapore Category
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Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers
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Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)
Podcast from my talk at the Social Networking World Forum Asia held in Singapore
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After years of Demand Generation Marketing focus, Dell has, over the past few years, come up with some great initiatives at engaging prospects and customers. As a matter of fact, they have tasted a lot of success in the recent years with their Social Media initiatives, paved the way for an integrated agency structure of the future and many more pioneering marketing efforts.
But I had felt something was amiss with the good pilot initiative of Dell Swarm. A little background and some details










