What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

1st March 2012, Biopolois, Singapore.
The demo Asia event.
Attending an event after the longest time- and it had to be this. special thanks to Rice Communications for the invite)
A chance to meet up with the right people within the start up circle in the region. A chance to get inspired and a chance to understand what goes on within these circles.
The more people you meet, the luckier you get: says Benjamin Ng: one of the pioneers of Demo Asia as I write making almost on cue to my last paragraph.
I started …

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Prove me wrong and I will dance with you