My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

It is not just a review of a good book on Google founders- it has something about me as well.

Grow, subvert or Kill. It is the survival of the fastest in the Internet ecosystem of today.

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

What do people think of- when they see you with a particular brand of laptop? This time I decided to dig a little deeper- and give a ‘different’ perspective- based on what do people think of a particular computer brand?

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

Brainstorming over coffee with Mobile Marketing Association’s Rohit Dadwal. Some crude questions and their professionally crafted answers that should help all watching the digital media space. And some star gazing for 2009…

So you started a blog- spent a good deal of time on it. Now it looks just dandy.After days of excitement, the inevitable happens. You hit the block. Dead frigging end. What do you do? Whatever you do, do not take Shalabh Pandey’s advice. This, and some more ground breaking tips for those getting initiated into blogging.

I got in touch with Neo Wee Wu- who has founded TAWA- (Technopreneurs Association of Wireless Applications) and asked him some questions: What followed was an interesting volley of questions and answers. Read on…

The search monopoly of Google is threatened by new search engines. I came across a concept that might be the next immediate option when it comes to searching the web. Read on…

Do you think users search differently in differrent countries or even by different portals?

The old model of advertising agencies is dying…and everyone is running helter skelter! What is the right way to integrate an agency? What are the pointers to creating a good structure that can deliver Enterprise Level digital planning to clients? Shalabh Pandey talks about all this in a tongue and cheek approach.

I had this blog of mine for the longest time and recently started to optimize it in a bid to re-initiate and brush up my SEO (Search Engine Optimisation) skills. This was a topic of interest some 6-8 years ago and I wanted to test and see if things have changed drastically since then.
I was pleasantly thrilled to see Google love for my blog- as a matter of fact Google ranked my blog at number 2 position globally for “digital media trends asia” AND 4th position globally as an authority …