I had this blog of mine for the longest time and recently started to optimize it in a bid to re-initiate and brush up my SEO (Search Engine Optimisation) skills. This was a topic of interest some 6-8 years ago and I wanted to test and see if things have changed drastically since then.
I was pleasantly thrilled to see Google love for my blog- as a matter of fact Google ranked my blog at number 2 position globally for “digital media trends asia” AND 4th position globally as an authority …

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …