As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

My first book. Help me with the cover.

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

It is not just a review of a good book on Google founders- it has something about me as well.

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

I recently answered 2 questions with regards to Digital Marketing- and as usual, thought of sharing with you. Read on…

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…