Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

My first book. Help me with the cover.

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

It is not just a review of a good book on Google founders- it has something about me as well.

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

I recently answered 2 questions with regards to Digital Marketing- and as usual, thought of sharing with you. Read on…

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

I had this blog of mine for the longest time and recently started to optimize it in a bid to re-initiate and brush up my SEO (Search Engine Optimisation) skills. This was a topic of interest some 6-8 years ago and I wanted to test and see if things have changed drastically since then.
I was pleasantly thrilled to see Google love for my blog- as a matter of fact Google ranked my blog at number 2 position globally for “digital media trends asia” AND 4th position globally as an authority …