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Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …
Asia, Digital Media trends, Events, online media, singapore, start up, venture capital »
Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …
Digital Media trends, online media, social media »
Not a novelty anymore to know that the Internet has powered many revolutionary changes in the physical world.
But this infographic below does a pretty job of it- highlighting some of the major events impacted by communications on the world and the sheer speed and scale of information exchange.
When we started The Whiz Times, the idea, apart from giving a child and family friendly intelligent platform was also to include young people, kids in getting the right information through the right channels.
We have seen many of these changes impacting families and …
Advertising, Asia, Inspiration, microinfluencer, mobile marketing, online marketing, online media »
V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …
Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question …
Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »
As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …
Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …