Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Podcast: Play in new window | Download (Duration: 23:30 — 21.6MB)

Podcast with Seth Godin from Marketing Over Coffee in the wake of his book Linchpin

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.