Articles in the online marketing Category
Advertising, Asia, Inspiration, microinfluencer, mobile marketing, online marketing, online media »
V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …
online marketing »
This market. Is dead.
The digital ‘market’. In Asia.
It’s booming- you say. Growth continues. Well, depends on the lens you put on.
Let’s come down from a macro viewpoint- to some factors that could have driven this market, its people, its place.
Instead- we choose Same old rhetoric. Same old routine. Chronically.
Chronic ‘Ad sales’ focus- sell inventory. Buy inventory. Whichever way you slice it.
Solution focus? Content focus? Product innovation focus? Super niche segments/category focus?
Who is bringing a new audience definition, new engagement approaches, new ways of reaching out?
And yes- Cost per sale ceased …
Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »
As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …
Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …