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[19 Apr 2012 | No Comment | ]
This market. Is Dead.

 
 
This market. Is dead.
The digital ‘market’. In Asia.
It’s booming- you say. Growth continues. Well, depends on the lens you put on.
Let’s come down from a macro viewpoint- to some factors that could have driven this market, its people, its place.
Instead- we choose Same old rhetoric. Same old routine. Chronically.
Media
Chronic ‘Ad sales’ focus- sell inventory. Buy inventory. Whichever way you slice it.

Vs
Solution focus? Content focus? Product innovation focus? Super niche segments/category focus?
Who is bringing a new audience definition, new engagement approaches, new ways of reaching out?
And yes- Cost per sale ceased …

Digital Media trends, GermFeed, Headline, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »

[28 Mar 2012 | No Comment | ]
Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Advertising, Digital Media trends, mobile marketing, online marketing, online media »

[6 Mar 2012 | No Comment | ]

Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …

BrainStorm, Ideas, online marketing »

[8 Oct 2011 | One Comment | ]
How to change the world (and no economic crisis) forever- Part 1

The economics of money. It has been a great success since centuries- and is proving to be a colossal disaster in the present times. So it is perhaps time to change the world. Tweak the economics of money. First of a two part muse. Read on…

Advertising, Digital Media trends, Emerging Technologies, Featured, Ideas, online marketing, online media, search engine marketing, social media, video, web 2.0 »

[21 May 2011 | No Comment | ]
Search, Social Media and Instant Gratification

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

Digital Media trends, Inspiration, online marketing, online media, singapore, social media, start up »

[5 Jan 2011 | One Comment | ]
The Change Agent

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | One Comment | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, web 2.0 »

[22 Sep 2010 | No Comment | ]
Social Media World Forum Asia- My ‘Chairman’s introduction’ article

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Digital Media trends, online marketing, social media, video, web 2.0 »

[3 Aug 2010 | One Comment | ]
Starbucks social and digital strategy

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Advertising, Asia, BrainStorm, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[29 Jul 2010 | No Comment | ]
Digital media perspectives from Prudential Corp (and an iPhone app)

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Advertising, Digital Media trends, Emerging Technologies, GermFeed, online marketing, web 2.0 »

[16 Jul 2010 | No Comment | ]

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.