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Articles in the mobile marketing Category

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | One Comment | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Asia, BrainStorm, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[29 Jul 2010 | No Comment | ]
Digital media perspectives from Prudential Corp (and an iPhone app)

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Asia, Digital Media trends, Events, mobile marketing, online marketing, online media, singapore, social media »

[12 May 2010 | No Comment | ]
Chairing a day at the Social Networking World Forum Asia

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Advertising, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[21 Apr 2010 | 2 Comments | ]
Will this change Mobile advertising?

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Asia, Digital Media trends, mobile marketing, online media, start up, venture capital »

[28 Mar 2010 | No Comment | ]
iAccelerator incubation for internet and mobile start-ups in India

This is one thing India was missing on till now- but I see some traction building up now.  And its about time.
Karam Lakshman, this year’s programme manager for iAccelerator (an incubator of internet & mobile startups in India) introduced me to this relatively new but exciting programme they have come up with.
The Centre for Innovation, Incubation and Entrepreneurship (CIIE), an IIM (Indian Institute of Management) Ahmedabad endeavour, has invited entrepreneurs in the internet and mobile space to submit application under its iAccelerator incubation programme.
The incubation programme runs …

Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, microinfluencer, mobile marketing, online marketing, online media, singapore, social media »

[3 Feb 2010 | One Comment | ]
And the winner is…

We decided the winner of the Final cover layout design. And the winner is…

Advertising, Digital Media trends, Emerging Technologies, mobile marketing, online marketing, online media, social media, start up, Technology, web 2.0 »

[10 Jan 2010 | No Comment | ]
Social Networks Marry Real World- BestMan? Mobile.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

BrainStorm, Digital Media trends, mobile marketing, social media, Thought Hack, web 2.0 »

[23 Dec 2009 | No Comment | ]

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

Advertising, Asia, Digital Media trends, Events, mobile marketing, online marketing, online media, singapore »

[10 Jun 2009 | 3 Comments | ]

My first day at Ad tech Asia Singapore 2009. highlight was meeting up with Scott Goodstein- External Online Director of Barack Obama’s Presidential campaign in a Q&A session. A session with some of the creme de la creme of Singapore ‘business’ bloggers. This and more in pictures in this post…Read On