A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

Some random ramblings I wrote in Jan 2010- but publishing only now.
I love the punchline for TED. This is how punchlines should be- packed with impact, attitude and clarity of message.
Quick meaning:
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called …

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

My first book. Help me with the cover.

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.