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Articles in the Ideas Category

Advertising, Events, Headline, Ideas, singapore, start up »

[11 Feb 2013 | One Comment | ]
How to sponsor an event with low cost and high engagement

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

Ideas, Inspiration, singapore, start up, venture capital »

[1 Mar 2012 | 2 Comments | ]

1st March 2012, Biopolois, Singapore.
The demo Asia event.
Attending an event after the longest time- and it had to be this. special thanks to Rice Communications for the invite)
A chance to meet up with the right people within the start up circle in the region. A chance to get inspired and a chance to understand what goes on within these circles.
The more people you meet, the luckier you get: says Benjamin Ng: one of the pioneers of Demo Asia as I write making almost on cue to my last paragraph.
I started …

BrainStorm, Ideas, Inspiration »

[30 Nov 2011 | One Comment | ]
Karma Currency: How to change the world (and no economic crisis forever!) part 2- final

Part 2 of the muse on developing an alternate economic system, I debate for having an alternate currency- “The Karma Currency”. Countries should have “Gross Domestic Karma” as another indicator to their success. And the world then becomes a better place. You may say I’m a dreamer- but I’m not the only one

BrainStorm, Ideas, online marketing »

[8 Oct 2011 | One Comment | ]
How to change the world (and no economic crisis) forever- Part 1

The economics of money. It has been a great success since centuries- and is proving to be a colossal disaster in the present times. So it is perhaps time to change the world. Tweak the economics of money. First of a two part muse. Read on…

Ideas, Inspiration, social media »

[3 Sep 2011 | No Comment | ]
Diagnostic marketing- not Deadend Sales

Dumb, Deadend sale OR Diagnostic marketing? I have had many real life experiences where business got impacted through Diagnostics than just “closing the deal” Explaining the Decipher-> Validate->Act->Close paradigm

Advertising, Digital Media trends, Emerging Technologies, Featured, Ideas, online marketing, online media, search engine marketing, social media, video, web 2.0 »

[21 May 2011 | No Comment | ]
Search, Social Media and Instant Gratification

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

Ideas »

[18 Apr 2011 | No Comment | ]

So these are some innovations from India. Not the snazzy, jazzy ones with rock and roll design dudes and savvy business people. No sir. But the ordinary coconot farmer who invents a tree climbing apparatus or a college kid who develops a foot pedal powered washing machine. Real innovators who rose up to everyday challenges they faced and produced something Un-sexy but very cool.