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Articles in the Ideas Category

BrainStorm, Headline, Ideas, Inspiration »

[30 Nov 2011 | One Comment | ]
Karma Currency: How to change the world (and no economic crisis forever!) part 2- final

Part 2 of the muse on developing an alternate economic system, I debate for having an alternate currency- “The Karma Currency”. Countries should have “Gross Domestic Karma” as another indicator to their success. And the world then becomes a better place. You may say I’m a dreamer- but I’m not the only one

BrainStorm, Ideas, online marketing »

[8 Oct 2011 | No Comment | ]
How to change the world (and no economic crisis) forever- Part 1

The economics of money. It has been a great success since centuries- and is proving to be a colossal disaster in the present times. So it is perhaps time to change the world. Tweak the economics of money. First of a two part muse. Read on…

Ideas, Inspiration, social media »

[3 Sep 2011 | No Comment | ]
Diagnostic marketing- not Deadend Sales

Dumb, Deadend sale OR Diagnostic marketing? I have had many real life experiences where business got impacted through Diagnostics than just “closing the deal” Explaining the Decipher-> Validate->Act->Close paradigm

Advertising, Digital Media trends, Emerging Technologies, Featured, Ideas, online marketing, online media, search engine marketing, social media, video, web 2.0 »

[21 May 2011 | No Comment | ]
Search, Social Media and Instant Gratification

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

Ideas »

[18 Apr 2011 | No Comment | ]

So these are some innovations from India. Not the snazzy, jazzy ones with rock and roll design dudes and savvy business people. No sir. But the ordinary coconot farmer who invents a tree climbing apparatus or a college kid who develops a foot pedal powered washing machine. Real innovators who rose up to everyday challenges they faced and produced something Un-sexy but very cool.