What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

Slangs, sayings, songs.
India is full of them. Everything has a metaphor.
Never taken seriously- but they pack a punch. Express more in fewer words.
In one of those intellectual moments- Here are some Indian (Hindi) slangs that start-ups, entrepreneurs and everyone else can learn from:
1) Jo dikhta hai wo hi bikta hai
Translation: What sells- is only what can be seen. 
Implication: if you or your product is not visible – quality does not matter. True for politicians or doctors alike.
Wisdom: Being seen is the first step- and even trumps quality. So go out …

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

I don’t have much in common with Ms Hilton. If I ran a show like my new BFF, I’d probably have to bribe my friends to be contestants. But then there are lessons to be learnt everywhere. Even in Archie comics for that matter. Some escapades of dealing with people who talk about Social Media in their professions but at a loss when it comes to practicing what they preach.

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…

Courtsey Pitch Hong Kong
Enough said. Watch. Laugh. Learn.
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What is in common with Bob Dylan and the New Age Conversation Marketing Paradigm? Lots apparently. Dylan is a change poet. He has thrived on poetic escapades about pop culture and the changing society. If you listen carefully, he might have some profound thoughts on your business. I created a construct from his songs- about the New Age Marketing. Enjoy!

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…

So you started a blog- spent a good deal of time on it. Now it looks just dandy.After days of excitement, the inevitable happens. You hit the block. Dead frigging end. What do you do? Whatever you do, do not take Shalabh Pandey’s advice. This, and some more ground breaking tips for those getting initiated into blogging.

A “GermFeed” video from Nokia featuring Bruce Lee, nunchuk and table tennis. And this is an ad for a mobile phone!

I usually don’t post so frequently, but what the heck- this video is worth the effort.
Found it on Charles’ blog on social media and thought it was an absolute gem. How many times have you come across these ads in the newspapers claiming to make you rich and famous through the internet? Their websites are one long painful never ending sales pitch and the offsite pitches are like statistics- they hide more than they reveal.
This video is a spoof – but almost perfect- the way they used to hardsell on …