eBook review on How to utilize Facebook to the maximum for marketing advantage.

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

An example of marketing through a Facebook app. A recent example of Vitamin Water.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Digital Media has its own pop culture. I list a few of them here.

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

Being an avid (and intrigued) mobile marketing proponent since a long time, this caught my attention. It basically takes you to next level of “Minority Report” stuff- long video but recommended

In mid January 2009, I was asked by an eminent Asian marketing magazine to comment on the boycott of American companies in Malaysia, in response to Muslim world’s reaction to the Gaza war.
The appeal was quite widespread and some very influential people had called for a boycott.
I checked and found that the blogosphere seemed to be divided in their opinion of the right course of action. Which was both good and bad.
Somehow email had problems and my comments did not reach them, as was later confirmed. But I thought it …

What is in common with Bob Dylan and the New Age Conversation Marketing Paradigm? Lots apparently. Dylan is a change poet. He has thrived on poetic escapades about pop culture and the changing society. If you listen carefully, he might have some profound thoughts on your business. I created a construct from his songs- about the New Age Marketing. Enjoy!

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…