Articles in the Featured Category
Advertising, Digital Media trends, Emerging Technologies, Featured, Ideas, online marketing, online media, search engine marketing, social media, video, web 2.0 »
Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »
A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.
Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »
Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?
