A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

The Pro Action cafe. Explore, Discover, Engage and Co-Create. Now this was an event that qualifies as being ‘different’. People from different walks of life with their opinions on a topic. Any topic. People with experience- and then some very young. Makes you think harder. Work harder. Read on->

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

The Social Netowrking World Forum in Singapore will attempt to debate and analyse current trends, market forces and examine how brands and organisations are exploiting this new media to market products and services. Read more…

My first day at Ad tech Asia Singapore 2009. highlight was meeting up with Scott Goodstein- External Online Director of Barack Obama’s Presidential campaign in a Q&A session. A session with some of the creme de la creme of Singapore ‘business’ bloggers. This and more in pictures in this post…Read On