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[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …

Asia, Books, Events, Inspiration »

[11 Mar 2014 | One Comment | ]

I haven’t attended many events lately.
But when friends @Rice Communications invited me to a community gathering around the launch of a book titled “Talented South East Asia”- on talent management in SEA, I had to give in. A little time spent in the company of industry achievers and think-tank never goes unrewarded.
While Asia as a whole is well celebrated in terms of high quality talent, specific pockets within Asia are quite happening, if you look with the right lens. This publication seems to provide that lens with a focus on an …

Asia, Events, singapore »

[23 Feb 2014 | No Comment | ]
Infographic- PayTV trends in APAC

APAC is not only the most populous region in the world, it is also the region with dominant internet population and television penetration.
It might perhaps even be the most diverse region when it comes to advertising mediums. Right from camel backs to auto rickshaws to an increasingly sophisticated digital TV market, this region is an awesome playground for both media consumers and marketers alike.
Festival of Media Asia 2014, a solid event that brings together media stakeholders from all around the world, has recently tried to highlight a media trend using …

Asia, Events, singapore »

[11 Feb 2014 | One Comment | ]
Festival of Media Asia Pacific 2014

Festival of Media Asia Pacific 2014
How time flies. It’s back again.
It seems last year’s event only just happened.
And it’s already back- third year in a row. The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific is back for its third year. This year, it takes place from 16-18 March 2014 at the Capella Singapore. So the usual suspects from the media fraternity- media owners, agencies and brands are all going to be there for three days of networking, celebration and inspiring speaker sessions.
You …

Advertising, Asia, Digital Media trends, Events, Inspiration, singapore »

[7 Mar 2013 | 2 Comments | ]

What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Asia, Digital Media trends, Events, online media, singapore, start up, venture capital »

[27 Feb 2013 | No Comment | ]

Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

Advertising, Events, Ideas, singapore, start up »

[11 Feb 2013 | One Comment | ]
How to sponsor an event with low cost and high engagement

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

Asia, Events, Inspiration, start up, venture capital »

[17 Oct 2012 | No Comment | ]

So Techventure 2012 started today.

I HAD to be there.

But I did not know anyone who could help me get in. Would have loved to buy tickets, but (A) those were too expensive for me at this stage of my start-up and (B) there was a better way.

Chasing The Storm.

Over the years, this canvas has taken the brunt of my opinions. Plus the influence built through years of  publishing works out. Helps me meet super cool people. And get invites to fab events like these.

My key agenda for attending Tech …

Advertising, Asia, Digital Media trends, Events, mobile marketing »

[23 Apr 2012 | One Comment | ]
Mobile Marketing Association: MMA Forum Singapore 2012

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, web 2.0 »

[22 Sep 2010 | No Comment | ]
Social Media World Forum Asia- My ‘Chairman’s introduction’ article

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…