What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

So Techventure 2012 started today.

I HAD to be there.

But I did not know anyone who could help me get in. Would have loved to buy tickets, but (A) those were too expensive for me at this stage of my start-up and (B) there was a better way.

Chasing The Storm.

Over the years, this canvas has taken the brunt of my opinions. Plus the influence built through years of  publishing works out. Helps me meet super cool people. And get invites to fab events like these.

My key agenda for attending Tech …

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…