Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

This is one thing India was missing on till now- but I see some traction building up now.  And its about time.
Karam Lakshman, this year’s programme manager for iAccelerator (an incubator of internet & mobile startups in India) introduced me to this relatively new but exciting programme they have come up with.
The Centre for Innovation, Incubation and Entrepreneurship (CIIE), an IIM (Indian Institute of Management) Ahmedabad endeavour, has invited entrepreneurs in the internet and mobile space to submit application under its iAccelerator incubation programme.
The incubation programme runs …

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

My first book. Help me with the cover.