Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Showcasing some really cool yet workable Augmented Reality concepts

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

Billing Boss is a free online invoicing tool designed specifically for small businesses and freelancers to create and track their invoices- a review about them and their marketing- Read On>

Take a look at this cool new technology, demonstrated by MIT grad student David Merrill. They call it Siftables.

Following from a previous post, I used a simple yet cool collaborative online tool to discuss the likeability index of laptops. Public’s perception of those laptops- and whether they hinge on the dark side or pleasantly positive. Whatever the results, it is clear that all the brands have to work on addressing crowd perceptions. Rational decisions and price points do work- but engaging communities can be crucial as well- when it comes to making that complex buying decision in the Fast Moving Technology Goods market

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

A business card is not just a paper card with your contact details and company logo- it is the ‘attitude’ of your business. A marketers delight and a sales warrior’s weaponry. Here is how to make killer business cards- on your own! Read on…

The search monopoly of Google is threatened by new search engines. I came across a concept that might be the next immediate option when it comes to searching the web. Read on…

Shalabh Pandey’s word cloud from his blog on digital marketing and media trends