In part 4 of this 4 part video brainstorm, we discuss how to market a start up.

Start ups usually do not have the luxury of huge advertising spends- and this pushed the boundaries being creative and using only the most efficient mediums for maximum bang for their buck.

Thorben highlights how he uses the Influencers (what I call the MicroInfluencers) to gain traction.

I had lots to discuss- but this was about them- and some good points were made .

Enjoy

Shalabh

In part 1 and part 2 of this 4 series video brainstorm, we discussed Orsiso and Advertising on social networks previously.

In Part3, we discuss whether downloadable appplications have a significant advantage over browser based or web based applications. Also another point- the funding story- the issues- what do investors look for, and the like.

In part 1 and part 2 of this 4 series video brainstorm, we discussed Orsiso and Advertising on social networks previously.

In Part3, we discuss whether downloadable appplications have a significant advantage over browser based or web based applications. Also another point- the funding story- the issues- what do investors look for, and the like.

Enjoy

Shalabh Pandey

We featured Orsiso in Part 1.

In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.

Enjoy!

I was on a panel at the Social Networking World Forum Asia  held in Singapore recently.

Posting the audio podcast here- will soon follow it up with the video version.

In case the above player does not work for you- here is the direct link to the audio to play online or download to your players: Shalabh Pandey at Social Networking World Forum Asia

The Panel’s topic was

Home entertainment, broadcast television and social media

and the topics covered were:

• The marriage of online video and social media
• How communities can help develop better TV programming
• Using social networks to engage new audiences and expand reach
• Integrating social media within the Television proposition
• Developing pay-tv with web 2.0 applications.

Panelists:

Thorben: CEO Orsiso

Nicolas Colinos, Deputy Sales Director, Eurosport Asia

Shalabh Pandey, Digital Marketing Thinker and Strategist, Singapore

Chaired by Euan Wilcox from The Upper Story (Who did a great job in steering conversations)

The premise or build up was thus:

Premium content and advertising is fast becoming a key strategy allowing social networks to monetize their sites. Viral content distribution has created a valuable new inventory for advertisers and a new business model for the entire media industry.

We look at at content services, the strategy behind there delivery and how this can be developed.

In the audio clip, podcast and video, I have basically cut down the talk to my opinions – so apologies to the rest of the panel members- I will take the first opportunity to upload entire content (runs into 3 GB+ and it is a pain- so had to cut down)

Think about it

Shalabh

Whew!

We did this about a fortnight ago. A (apprx) 40 minute discussion caught on video- on Start ups, funding story and advertising on Social media- amongst many other things. Between me (Shalabh Pandey) and the CEO and co-founder of Orsiso- Thorben Linneberg.

I finally managed to clean up the video and uploaded the final video brainstorm- after about 2 weeks of having shot it.

Featuring the entire series in 4 parts- so enjoy this over the next few posts.

Part 1 of 4:

This is our first time doing a video- and the quality is a bit low. The video was on analgue tape- and I had only Windows Movie Maker- to help me with the editing. There was a time lag between the video and the audio- which was proving impossible to curate in WMM. And hence the quality is still not up to my satisfaction, but after having spent close to 25 hours or more on this- I thought I’d better get this up and running now.

The problem with me is I cannot compromise on quality of end product- and that pushes me to do as much as is within the outer boundaries of my limits.

But I believe web video is the future- and there are learnings for the next time.

• One learning has been that even though you can manage without the best equipment and software- it is not advisable to do so. You end up spending too much time and effort just cleaning the whole thing up.
• Another learning for me has been- in the absence of external mikes, speak up! My voice is a bit soft, and I also have a bit of a hunch- and since video is about presentation, it shows. Tip to remember next time.

Overall, it went off well- we had some help too- from Orsiso’s side- we had Laurent Roux- Business Director- helping co-ordinate- and from ChasingTheStorm we had some great help from Mohd Hisham with the camera set up.

The objective was to introduce Orsiso and alongside also have a little discussion session around the Web landscape of today.

In the first section, we discuss largely about Orsiso- how it aggregates various social networks and organizes your social life on the internet.

In the second section, we move on to discussing advertising and social networks

In the third section- we discuss whether downloadable applications are back or the browser based applications?

And in the last section, we discuss How to market a start up- basis Orsiso’s experience.

Enjoy!

Shalabh

Just started my personal blog at shalabhpandey.com/blog

I make some music in spare time and my personal blog would hopefully be a good excuse to share some musical work.

Here is a song I composed a long while ago- with friend Sumit Kumar.

It was actually a jingle for a Brand that we were trying to evangelize the virtues of Integrated marketing.

Full story behind this song here:

Please give some Love.

I’ve been meaning to do this for the longest time. Start a podcast.

Two reasons-

1. My love for audio (and Radio): I started off with radio while straight out of school- though obviously at a very amateurish level. Somehow never picked up. And  to think of it, I thought I had all the qualities to be on radio – except for the voice, the delivery and the intonation. (You know how it is- Life is not fair- true talent never wins…and all that.) But now that the Internet makes it possible to satisfy my urges of vocal gratification, I can relive that dream- about 12 years later than I should have- and subject you to my thoughts in manifestations other than text
2. A peculiar learning from this was that earlier I thought blogging takes too much time. Voice can be faster. Just record your voice and put it up there. Right? WRONG. I could have written 10 posts (or more) in the time that it took me to being this out. And to say that usually my posts are not hurried- is a gross understatement.

Either which ways- here is the first podcast episode (or webisode) -at the beginning of this post- just press play. About 12 minutes – quite squeezable when you are in the mood for information snacking.

I have always thought that podcasts and blogs need to be monetized- in a way that is appropriate. I think one major hurdle to achieve that objective is marketers ignorance. Another one is the content creators incapacity to market themselves well. But that is another story. The main issue is the lack of standards and ignorance. Chicken and egg situation actually. Usually problems like this wait for ‘scale’ to be solved. Marketers scramble for answers only when the right scale is achieved.

While on the topic of  Social Media Channels like blogs and podcasts, the traditional metrics of reach and frequency won’t work, and more often than not, you will have to justify by qualitative metrics at best. So here I attempt to highlight the right metrics for marketers. And hope that user generated content is monetized in a way that it is worthy of.

There actually is going to be a series of webisodes on this one topic- three to be exact. Following which, we will have other topics- hopefully some suggested by you.

To take a perspective- I am going to analyze three of my favorite podcast channels from back home in Singapore.

• Tech 65
• Mr Brown Show
• Morning Jam (or the Shareen and Joe show)

I analyze them on the basis of their web weightage (Page Rank), blog buzz (inbound links from other blogs), Buzz within the podcast channel (Comment to webisode post ratio), frequency of posts, and average time per podcast. Of course I will be covering some qualitative criterion as well.

Not perfect. But in the absence of many other criterion- should give you a reasonably good insight rather than go by gut feel. Or worse- scrap spending on this media at all- because there are no parameters or justifications.

In the first podcast of this series- I cover Tech65- a technology podcast/videocast from Singapore by a bunch of young lads. Some details and how they fare on each of the above highlighted parameters.

Do let me know what are the other things that interest you- in case you are marketer or a content creator. Meanwhile, I get down to creating some more content and putting in more distribution channels for the podcast. Can only get better with time. Till then-  Enjoy!

Photo credit: http://www.flickr.com/photos/tranchis/3317089091/sizes/m/