MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

A few weeks ago I was conducting some research on e-commerce led businesses.
Though I have worked on various e-commerce business in my 13 year journey with the Digital media and marketing industry- and have been exposed to various kinds of businesses, at the time of my research- I was particularly interested in Payment gateways and logistics industries.
My presumption was that from an Asian context- both these businesses would have matured and now- would be offering many digital enabling offerings- ranging from complex to smaller services. All that had to be …

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

This is one thing India was missing on till now- but I see some traction building up now.  And its about time.
Karam Lakshman, this year’s programme manager for iAccelerator (an incubator of internet & mobile startups in India) introduced me to this relatively new but exciting programme they have come up with.
The Centre for Innovation, Incubation and Entrepreneurship (CIIE), an IIM (Indian Institute of Management) Ahmedabad endeavour, has invited entrepreneurs in the internet and mobile space to submit application under its iAccelerator incubation programme.
The incubation programme runs …

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers