Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while the …

With the best laptops now boasting HD screens and bundles of processing power, and smartphones boasting multimedia capabilities that were practically unthinkable a little over a decade ago, it’s no surprise that social media campaigns have moved well beyond the now obligatory Facebook and Twitter pages to encompass some of the most exciting and innovative advertising around. With this in mind, here, in no particular order, are some of the standouts of 2012, as well as some of the best campaigns to have emerged so far in 2013.
 

Dodge Dart Registry …

What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …

V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …

What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question …

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?