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Home » Advertising, Digital Media trends, GermFeed, Hilarious, online marketing, online media, social media, web 2.0

Bob Dylan and Social Media Marketing

9 February 2009 5 Comments

It ain’t me babe. But there’s something in the air.

Listening to one of my favs- Dylan- and thinking a lot of it applies to the modern day ‘engagement’ marketing change.

So here’s a dialogue construct between a audience, a traditional thinking marketer (TMM) and a new age engagement Marketer (NAM)- if they had to talk only through the lyrics of Bob Dylan songs (song links indicated- so you can enjoy the songs too!)

TTM: (What advertising says to the audience):

Baby let me follow you down, baby let me follow you down
Well I’ll do anything in this godalmighty world
If you just let me follow you down.
Can I come home with you, baby can I come home with you ?
Yes I’ll do anything in this godalmighty world
If you just let me come home with you.
Baby let me follow you down, baby let me follow you down
Well I’ll do anything in this godalmighty world
If you just let me follow you down.
Yes I’ll do anything in this godalmighty world
If you just let me follow you down.

Song: Baby let me follow you down

Audience: Not again. Been seduced enough. Something’s not right. Not again.

Not one more night, not one more kiss,
Not this time baby, no more of this,
Takes too much skill, takes too much will,
It’s revealing.
You came, you saw, just like the law
You married young, just like your ma,
You tried and tried, you made me slide
You left me reelin’ with this feelin’.
On the rising curve
Where the ways of nature will test every nerve,
You won’t get anything you don’t deserve
Where we were born in time.

Song: Born in time

NAM to TTM: Look brother- She won’t just listen just because you are talking. Engage her.

TTM to NAM: Hello? What the hell is that? Where’s the control? Where’s the quantifying of reach and frequency? How about GRPs of conversation? And how do you measure any of this?

NAM: Sigh!
How many years can a mountain exist
Before it’s washed to the sea?
Yes, ‘n’ how many years can some people exist
Before they’re allowed to be free?
Yes, ‘n’ how many times can a man turn his head,
Pretending he just doesn’t see?
The answer, my friend, is blowin’ in the wind,
The answer is blowin’ in the wind.

(Someone suggest a better one for this occasion)

Song: Blowin in the wind

TTM: Oh! Come on. We need to get this done. Let’s do a burst on TV and Papers. What the heck. Maybe even have a Facebook group. We post all our pictures and TV ads. That should take care.

The Audience had enough:
What are you tryin’ to overpower me with, the doctrine or the gun?
My back is already to the wall, where can I run?
The tuxedo that you’re wearin’, the flower in your lapel,
Ooh, I can’t stand it, I can’t stand it,
You wanna take me down to hell.
Dead man, dead man,
When will you arise?
Cobwebs in your mind,
Dust upon your eyes.

Song: Dead man Dead man

NAM: Well Brother. You need more than that. Platforms don’t appeal so much as the proposition through conversation. Maybe they turned up, but you did not engage in the way you should?

Well, your friends come by for you
I don’t know what to say
Well, your friends come by for you
I don’t know what to say
I just can’t face up to tell ‘em
Honey, you just went away

Maybe you could get help from someone on this. CrowdDive?

Song: Call Letter Blues

TTM: OK. Let’s make up. I’m sure we can work it out (somehow). Let me leave a message

Honey, just allow me one more chance
To get along with you.
Honey, just allow me one more chance,
Ah’ll do anything with you.
Well, lookin’ for a woman
That ain’t got no man,
Is just lookin’ for a needle
That is lost in the sand.
Just-a one kind favor I ask you,
‘Low me just-a one more chance.

Song: Honey, Just Allow Me One More Chance

The audience then has a final word. I’m (still) open but not gullible.
Come baby, find me, come baby, remind me of where I once begun.
Come baby, show me, show me you know me, tell me you’re the one.

Come baby, rock me, come baby, lock me into the shadows of your heart.
Come baby, teach me, come baby, reach me, let the music start.

NAM steps in. Before it is too late. He responds in continuation:

I could be dreaming but I keep believing you’re the one I’m livin’ for.
And I will always be emotionally yours.
It’s like my whole life never happened,
When I see you, it’s as if I never had a thought.
I know this dream, it might be crazy,
But it’s the only one I’ve got.
Come baby, shake me, come baby, take me, I would be satisfied.
Come baby, hold me, come baby, help me, my arms are open wide.
I could be unraveling wherever I’m traveling, even to foreign shores.
But I will always be emotionally yours

And they lived happily ever after.

Song: Emotionally yours

Final note from Shalabh

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’

Song: The times they are a changin’

Actually come to think of it- we could do this more often- Can we take a musician and a topic and build a conversation using the musician’s songs and the situation?

Examples: Economic crisis and Mark Knopfler; Retrenchments and Rihanna (!), Environmentalism and Creed, etc (Bad examples- but I know you can be more creative than that)

Thumbnail:Courtesy flickr

  • http://www.communplug.com/ Ed

    That’s a pretty creative way to pass the points along… considering there’s always a story behind each song. Kinda cool to take on the subject in a relax mode once in a while.

  • shalabh

    Thanks Ed! Glad you liked it.

  • Pingback: breaking.sg

  • http://businessrebirth.blogspot.com Shallie Bey

    Shalabh, this was brilliant. Relationship marketing, the direction of the new age in marketing is exactly about relationships as songs tell the story of relationships. You offer an amazing insight.

    Shallie Bey
    Smarter Small Business Blog

  • shalabh

    Thanks Shallie,
    Glad you liked it. I love your book reviews as mentioned on Society of Word of Mouth.
    Keep visiting!
    Shalabh