Really- time flies.
And as The Whiz Times comes closer to being a one year old company (technically speaking)- we are now focussing on marketing, business development, partnerships and monetization.
First months where the months when the product was taking shape, ideas were taking shape and really we did not focus much on acquisition of (droves of) users or customers. Talking to potential users (parents, moms, kids, schools) and customers (Brands, advertisers, media agencies) for feedback? Yes. Other stuff? Not really.
The business is new to us and we are crossing the river …
Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.
Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?
Every so often, I like to stick my head out the window, look up, and smile. Maybe Google Earth is taking a snap!