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[30 Sep 2014 | No Comment | ]
Will Atlas shrug Facebook? (LinkedIn post)

This is a post I published on LinkedIn platform. Original can be accessed here:
So Facebook (re)launched Atlas yesterday. The first thought that came to my mind was “What took you so long?” and the second thought was “Why Atlas”? The third thought was almost that of relief. Yes- a myriad of thoughts- all in a flash- and I will tell you why:
(Atlas Shrugged is a novel by Ayn Rand. It is also a phrase denoting leaders continuing or not continuing with innovation/responsibility)
What took you so long?
We all remember Facebook as …

Read the full story »

start up »

[20 Jun 2014 | No Comment | ]

Heard the news that Japan is vying strongly for the 2020 Robot Olympics host.
Add that to the trend of using robots and drones as the new marketing weapons.
And then it will not come as a surprise that soon enough, the focus of a large group of investors and entrepreneurs will shift to the robotics (Hardware + Software confluence) sunrise industry.
As a matter of fact, it is happening right now. Following on the footsteps of this trend, I received this press release from an accelerator- LaunchHouse accelerator- who have staked the claim …

Asia, Events, online media, singapore »

[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was …

Asia, Books, Events, Inspiration »

[11 Mar 2014 | One Comment | ]

I haven’t attended many events lately.
But when friends @Rice Communications invited me to a community gathering around the launch of a book titled “Talented South East Asia”- on talent management in SEA, I had to give in. A little time spent in the company of industry achievers and think-tank never goes unrewarded.
While Asia as a whole is well celebrated in terms of high quality talent, specific pockets within Asia are quite happening, if you look with the right lens. This publication seems to provide that lens with a focus on …

Asia, Innovation »

[11 Mar 2014 | No Comment | ]

National University of Singapore (NUS) is running Innovfest- an event dedicated to promoting innovation related activities. 2014 events are scheduled in mid April. Details in the above digital brochure. Thought I should share. Enjoy, participate, share.

Asia, Events, singapore »

[23 Feb 2014 | No Comment | ]
Infographic- PayTV trends in APAC

APAC is not only the most populous region in the world, it is also the region with dominant internet population and television penetration.
It might perhaps even be the most diverse region when it comes to advertising mediums. Right from camel backs to auto rickshaws to an increasingly sophisticated digital TV market, this region is an awesome playground for both media consumers and marketers alike.
Festival of Media Asia 2014, a solid event that brings together media stakeholders from all around the world, has recently tried to highlight a media trend …

Asia, Events, singapore »

[11 Feb 2014 | One Comment | ]
Festival of Media Asia Pacific 2014

Festival of Media Asia Pacific 2014
How time flies. It’s back again.
It seems last year’s event only just happened.
And it’s already back- third year in a row. The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific is back for its third year. This year, it takes place from 16-18 March 2014 at the Capella Singapore. So the usual suspects from the media fraternity- media owners, agencies and brands are all going to be there for three days of networking, celebration and inspiring speaker …

Advertising, singapore »

[8 Oct 2013 | No Comment | ]

Intelligent, action packed and full of thrills.
Just the way I want my shows to be.
And AXN Asia is bringing a show that seems to pack all of those.
The Blacklist.
The Blacklist stars James Spader (Pretty in Pink, Stargate and Crash fame), Megan Boone and Harry Lennix.
The story revolves around the world’s most wanted criminal, Raymond Reddington. Reddington mysteriously turns himself in to the authorities and offers to give up everyone he has ever worked with. His only condition is that he will only work with a newly minted FBI agent with …

Asia, Digital Media trends, online marketing, search engine marketing, singapore »

[13 Sep 2013 | No Comment | ]

 
Chasing The Storm have been associated with SES since 3 years now.  This year too, Chasing The Storm are one of the media partners- so here are some details about SES Singapore 2013
SES Singapore 2013 3rd annual conference is being held in Singapore from 2-4 December 2013.
The SES Singapore conference is the annual conference that sees over 300 digital marketing and advertising professionals attending and mingling. Of course there is keeping up with the latest marketing trends, best practices, new technologies and, yes- quite importantly, hear practical tips on …

Advertising, social media, web 2.0 »

[6 May 2013 | No Comment | ]

Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while …

Advertising, social media, web 2.0 »

[5 May 2013 | No Comment | ]

With the best laptops now boasting HD screens and bundles of processing power, and smartphones boasting multimedia capabilities that were practically unthinkable a little over a decade ago, it’s no surprise that social media campaigns have moved well beyond the now obligatory Facebook and Twitter pages to encompass some of the most exciting and innovative advertising around. With this in mind, here, in no particular order, are some of the standouts of 2012, as well as some of the best campaigns to have emerged so far in 2013.
 

Dodge Dart …