This is a post I published on LinkedIn platform. Original can be accessed here:
So Facebook (re)launched Atlas yesterday. The first thought that came to my mind was “What took you so long?” and the second thought was “Why Atlas”? The third thought was almost that of relief. Yes- a myriad of thoughts- all in a flash- and I will tell you why:
(Atlas Shrugged is a novel by Ayn Rand. It is also a phrase denoting leaders continuing or not continuing with innovation/responsibility)
What took you so long?
We all remember Facebook as …
Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.
Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?
I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!
Every so often, I like to stick my head out the window, look up, and smile. Maybe Google Earth is taking a snap!