Festival of Media Asia Pacific 2014
How time flies. It’s back again.
It seems last year’s event only just happened.
And it’s already back- third year in a row. The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific is back for its third year. This year, it takes place from 16-18 March 2014 at the Capella Singapore. So the usual suspects from the media fraternity- media owners, agencies and brands are all going to be there for three days of networking, celebration and inspiring speaker sessions.
Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.
Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?
Every so often, I like to stick my head out the window, look up, and smile. Maybe Google Earth is taking a snap!