Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The …

OK this is the first time ever on Chasing The Storm- but I am going to publish a Press release verbatim.But some things are better heard from the horse’s mouth. Directly. So here it is: Launchhouse Accelerator have been in touch with me regarding this initiative, and I think it is an interesting story to tell. The amount is not big but there are other perks valuable for entrepreneurs:
…experience-based lab sessions, world-class mentors from their specific industry, an innovative work environment, dinners with successful entrepreneurs, and networking with mentors.
More …

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And …

 
 
This market. Is dead.
The digital ‘market’. In Asia.
It’s booming- you say. Growth continues. Well, depends on the lens you put on.
Let’s come down from a macro viewpoint- to some factors that could have driven this market, its people, its place.
Instead- we choose Same old rhetoric. Same old routine. Chronically.
Media
Chronic ‘Ad sales’ focus- sell inventory. Buy inventory. Whichever way you slice it.

Vs
Solution focus? Content focus? Product innovation focus? Super niche segments/category focus?
Who is bringing a new audience definition, new engagement approaches, new ways of reaching out?
And yes- Cost per sale …

Slangs, sayings, songs.
India is full of them. Everything has a metaphor.
Never taken seriously- but they pack a punch. Express more in fewer words.
In one of those intellectual moments- Here are some Indian (Hindi) slangs that start-ups, entrepreneurs and everyone else can learn from:
1) Jo dikhta hai wo hi bikta hai
Translation: What sells- is only what can be seen. 
Implication: if you or your product is not visible – quality does not matter. True for politicians or doctors alike.
Wisdom: Being seen is the first step- and even trumps quality. So go …

A few weeks ago I was conducting some research on e-commerce led businesses.
Though I have worked on various e-commerce business in my 13 year journey with the Digital media and marketing industry- and have been exposed to various kinds of businesses, at the time of my research- I was particularly interested in Payment gateways and logistics industries.
My presumption was that from an Asian context- both these businesses would have matured and now- would be offering many digital enabling offerings- ranging from complex to smaller services. All that had to …

Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting …

1st March 2012, Biopolois, Singapore.
The demo Asia event.
Attending an event after the longest time- and it had to be this. special thanks to Rice Communications for the invite)
A chance to meet up with the right people within the start up circle in the region. A chance to get inspired and a chance to understand what goes on within these circles.
The more people you meet, the luckier you get: says Benjamin Ng: one of the pioneers of Demo Asia as I write making almost on cue to my last paragraph.
I …

Part 2 of the muse on developing an alternate economic system, I debate for having an alternate currency- “The Karma Currency”. Countries should have “Gross Domestic Karma” as another indicator to their success. And the world then becomes a better place. You may say I’m a dreamer- but I’m not the only one

The economics of money. It has been a great success since centuries- and is proving to be a colossal disaster in the present times. So it is perhaps time to change the world. Tweak the economics of money. First of a two part muse. Read on…