Original content, Real opinions.
Part 2 of the muse on developing an alternate economic system, I debate for having an alternate currency- “The Karma Currency”. Countries should have “Gross Domestic Karma” as another indicator to their success. And the world then becomes a better place. You may say I’m a dreamer- but I’m not the only one
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Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.
Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?
The economics of money. It has been a great success since centuries- and is proving to be a colossal disaster in the present times. So it is perhaps time to change the world. Tweak the economics of money. First of a two part muse. Read on…
Dumb, Deadend sale OR Diagnostic marketing? I have had many real life experiences where business got impacted through Diagnostics than just “closing the deal” Explaining the Decipher-> Validate->Act->Close paradigm
So these are some innovations from India. Not the snazzy, jazzy ones with rock and roll design dudes and savvy business people. No sir. But the ordinary coconot farmer who invents a tree climbing apparatus or a college kid who develops a foot pedal powered washing machine. Real innovators who rose up to everyday challenges they faced and produced something Un-sexy but very cool.
The big wheel of society turns on the fuel of entrepreneurship. It is the biggest, most sustainable and the noblest way to do help the society. How? This is how- Read on…
I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…
Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…
What is productivity? And how could ‘gaming’ be productive? Quite an oxymoron right? Well, not quite apparently. Sharing this engaging and entertaining video from Jane Mc Gonigal
In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.
Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…
What makes some people ‘successful’ and others not so much? What are the elements that contribute to being recognized, being well-off and achieving desired objectives?
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